Fairway Styles is part of the Global Value Commerce family of brands that caters more to customers seeking premium golf accessories and apparel.
As part of the Creative and Marketing Team at Global Value Commerce I have been responsible for all email and homepage image and module updates, as well as related social media asset creation. These updates involve advertising for 'new arrivals' and collections, to specific paid brand promotion and events.
Fairway Styles began when there was a noticeable shift in what pro golfers were wearing while on tour. The website carries apparel, accessories, outerwear, and footwear from premium brands such as J. Lindeberg, Travis Mathew, Dunning, and Greyson, that are not easily accessible in every golf retail store or pro shop.
Contemporary styles, modern fits and on-trend color choices create the kind of outfits golfers seek to look and feel their best.
Homepage updates, social media assets (1080x1080 and 1080x1920) and applicable emails and email heroes