David Denton is a horticulture student at NC State. He researched and developed a new strain of an existing annual to bring it back to prominence and eventually to market. We interviewed David, and leveraged his story and motivations into a recruitment video to kickoff a new series on the NC State Undergraduate Admissions' YouTube channel.
My role in this project was to give the footage a little more 'umph' and appeal. This was done through simple vector illustrations and short animations imposed on existing footage.